Why is Government Rental Assistance Important? Government rental assistance program is designed to help low-income families, seniors, and people with disabilities who are struggling to pay their rent. During the recent COVID-19 outbreak, rental assistance programs provides rental assistance in the form of a monthly check or voucher. With this assistance, these individuals will be able to afford their monthly rent obligations while they are looking for another job or trying to save money. The government rental assistance program is important because it helps people who cannot afford the cost of living in the current economy. Without this program, many low-income families would not be able to make ends meet and would have nowhere else to turn but homeless shelters and other types of temporary housing.